Speakeasy

Communications Simplified

Questions? Call 800 556 5829

IT'S ALL IN THE NAME: SPEAKEASY DOES WHAT SPEAKEASY SAYS

National Survey Gives Kudos To Seattle Company
As Favorite Brand Name In Voice Over IP Service Category

SEATTLE September 15, 2005— Speakeasy's straightforward approach to communication is reflected in its name — a connection not lost on Americans, who recently chose the Seattle-based broadband services company as having the best brand name in the voice over IP (VoIP) service category. Results released last week from TippingSprung's first annual survey of brand names revealed that Speakeasy swept its category with nearly 40 percent of the votes, beating four major competitors.

According to the survey, Speakeasy's name fits squarely within several emerging trends in brand naming. The broadest theme is that consumers have a desire to connect with brand names that convey authenticity and simplicity. Similarly, consumers are also more attracted to names that communicate a clear benefit for them. Additionally, TippingSprung discovered that companies are beginning to choose more familiar or real-world names instead of made-up or coined ones like those made popular during the dot-com bubble.

"We've built our business around a commitment to simplifying communication, and when we introduced our Business VoIP service earlier this year, we made no exception." said Bruce Chatterley, Speakeasy president and CEO. "We aim to improve our customers' businesses by providing a full range of services that make speaking to the outside world easier. It's in our name — we do what we say!"

Launched in April 2005, Speakeasy Business VoIP uses proprietary VQ Technology and offers the industry's broadest range of features, including: employee and administrator portal, Microsoft® Outlook® integration, robust call-management features, personal conference calling and web conferencing, remote office, choice of industry-standard phones, E911 coverage and unmatched call quality. For more information, pricing and availability, visit www.speakeasy.net/business/voip or call 1.800.556.5829.

About Speakeasy
Speakeasy, the nation's largest independent broadband services company, is focused on meeting the needs of discerning businesses, professionals and those who depend on the Internet for higher productivity in life. Speakeasy manages its own private fiber-optic national network, ensuring fast connections, low latency, and an unparalleled degree of security protection from the public Internet. Speakeasy offers a full range of innovative services, including OneLink dedicated DSL, VoIP, online gaming services, and multiple business-grade connectivity options. Customers rave about the personalized and highly competent support they receive from Speakeasy's Seattle-based customer service team. Speakeasy's broadband services are available in most metropolitan areas within the 48 contiguous United States. Those interested in Speakeasy can visit www.speakeasy.net or call 1.800.556.5829.

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