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Business DSL — Penny Arcade

"Who doesn't know about Speakeasy? With our time-sensitive production schedule and the enormous files we handle, we need the reliability Speakeasy delivers. It's a good value for the money, and you can't beat the customer service."
— Robert Khoo, Director of Business Development, Penny Arcade
- Full Case Study 91k .pdf download
Company Background
Penny Arcade is a gaming web comic with a readership of about 4.7 million rabid fans. The comics posted every Monday, Wednesday, and Friday feature Tycho and Gabe — cartoon alter egos of writer Jerry Holkins and artist Mike Krahulik respectively — playing and commenting on computer and video games, and also discussing the minutiae of Internet culture. The site debuted in November 1998 and now employs six people, hosts an annual gaming convention called PAX, and operates entirely on advertising and merchandise revenue.
Overview
- Challenge
Fans expect the Penny Arcade comic to appear three times a week, as it has for seven years. Game corporation clients expect timely action and won't accept "our ISP is down" as an excuse for production delays. Penny Arcade deals with enormous files — including 500+ MB graphics — on a daily basis, so they need maximum bandwidth for fast transfers. And, like any fast-moving business, they don.t have time to wait or make multiple calls when they have questions about their broadband. - Solution
Speakeasy OneLink 6.0/768 DSL comes with a 99% uptime guarantee and the sturdy infrastructure of Speakeasy's multi-redundant nationwide network. A second ">DSL line at a remote location keeps Penny Arcade data moving around the clock. Unlike cable, Speakeasy DSL provides dedicated line — no sharing of bandwidth with other subscribers. Whenever they need anything, Penny Arcade makes a quick call to Speakeasy's industry-leading customer support team. - Results
Penny Arcade never misses a deadline and keeps advertisers happy. "It's all about opportunity cost," says Khoo. "There may be cheaper DSL, but not with this kind of phenomenal reliability." Capacity management on Speakeasy's privately managed network prevents bottlenecks, and Penny Arcade enjoys constant speed, as well as dedicated customer support. With Speakeasy, Penny Arcade never has to wait to talk to a support representative. Their time is valued and one point of contact can resolve any issue efficiently.
